Our houses throughout the world
We are now nearing the end of the first year since the relaunch of this historic magazine. As with every anniversary, this is an opportune moment to take quick stock of the investments made.
ADSI’s objective was to transform the classic “in-house periodical” into an informative tool that could keep pace with the changes taking place in residences, which stimulate an ever greater attraction
to the territories – regardless of whether they are open or closed to the public – and which prove increasingly equipped to offer innovative experiences.
That is why we wanted the magazine to be wide-ranging, even in its graphics, and not self-referential. In line with the association’s many activities on a national and regional level (think, for example, of the opening of the residences on the A.D.S.I. National Day, Carte in Dimora, and initiatives such as those in Sicily, which set up an impressive exhibition at Catania and Comiso airports, as we recount in these pages), we did not want to speak only to our members but rather to present our fascinating world to all visitors. As European president Pallavicini points out in this issue, encouraging tourism within historic private houses will be “a necessary step.
As management costs rise, it will be difficult to maintain a historic residence without a financial return for the owner.” Opening doors is therefore a wonderful opportunity not only for the owners but also for domestic and international visitors, which is why we launched the English version from the start and, as of this issue, a Spanish version as well, thanks to the collaboration of the Association of Veneti around the World, leaders of a broader project that will involve other associations of Italians abroad.
The investments therefore continue to exert stronger and stronger appeal for those who visit Italy for the first time and for those who return to rediscover their origins. The latter important phenomenon is “Roots Tourism,” to which this issue dedicates not only a feature article but also a new distribution agreement by conveying Le Dimore Storiche through the newsletters of the associations that gather our compatriots in their new countries. As you can see, there is no shortage of news, and more will follow later. Happy reading, and have a good summer, one and all.
